TASK 1: Brand Identity Design
For this project, I designed a complete brand identity for an amazingly talented musician, Furkan Cakin as he wanted to get more active on social media to showcase his talent.
Phase 1: Finding the Brand Name & Tone
For the brand name, we decided to go solely with the first name in order to make it more catchy & resonate more easily. We wanted the brand to have a rustic, warm, and acoustic feel, hence opted for a warm color palette that would also embody rustic characteristics.
"The brand will explore a minimalistic approach to design, with a warm, rustic, and natural touch. The warm tones used in both the brand assets, such as logos and stickers, as well as the imagery will help drive the warm connection the artist will establish with their audience."
Phase 2: Logo & Font Exploration
Phase 3: Color Experiments
After deciding on a logo, I then moved onto exploring some color palettes to find the best fitting one to Furkan's brand.
Phase 4: Finalizing the Elements
MOCKUPS
TASK 2: Events & Social Media Materials
Phase 1: Editable Event Flyer Templates
Phase 2: Editable Social Media Post Templates
MOCKUPS
