With this project, I was able to finalize two variations of logo designs for a local restaurant in Keene, NH: Fritz. The process included several experimentations with different typography, styles, and color schemes etc.
Phase 1: Brainstorming & Thumbnail Sketching
Moodboard ideation for possible design paths to follow


Logo sketches




Phase 2: Vectorization & Iterations






Phase 3: Color Experiments




Phase 4: Finalizing & Mockups



